With over 10,000 coating companies, China has become the largest coatings market in the world. In 2020, the annual production of China's coatings industry was 24.59 million tons, up 2.6% year-over-year from 2019.[1] China made a pledge in 2020 to peak carbon emissions by 2030 and achieve carbon neutrality by 2060. The coatings industry has responded actively to this by championing green and low-carbon technologies. It is urgent for coating manufacturers to optimize their supply chain and embrace sustainability in order to out-compete their peers.
The continued impact of the COVID-19 pandemic has also led to a more digitalized customer journey in the B2B industry. Coating professionals are becoming more familiar with searching for and sourcing raw materials online – something which has become the new norm in recent years. At the same time, China's emphasis on industrial digitization in its 14th Five-Year Plan also provides ongoing, top-level policy support for vertical digital platforms and digital transformation at industrial companies.[2]
In response to the trend for sustainability, the suppliers and total solutions available on COATINGCAT provide coatings manufacturers with a fast track to accelerated innovation. By connecting raw material and technology suppliers with coatings manufacturers online, COATINGCAT promotes knowledge sharing, technology exchange and business cooperation along the industry chain, helping companies improve procurement efficiency and obtain faster, more cutting-edge and comprehensive products and technical supports. With the help from COATINGCAT, they can address technological pain points, drive product innovation and improve business efficiency.
Among COATINGCAT's features are specialized formulations and consulting, sample requests, customized solutions and more. Formulations and technologies cover automotive, railway and bus, ACE, wood & furniture, construction and other applications. Coating customers are able to not only browse formulations online for their market segments, but also submit their needs and questions which will be answered by dedicated technical R&D staff. In addition, COATINGCAT collects valuable feedback from users to further optimize the platform’s functions and models, providing users with products and services that better meet their needs.
The platform enables suppliers to collaborate on technology R&D and allows experts in different categories to work together on technical pain points. It also provides innovative technical solutions and helps to develop a wider range of applications for platform users.
Currently, coating manufacturers can register as users at COATINGCAT platform. Raw material and technology suppliers, R&D institutions, testing firms and industry organizations can also contact us to apply for admission.
[1]Coatings Industry Annual Report 2020, Editorial Board of Paint & Coatings Industry
[2]Eighth China Industrial Internet Development Report (2021), 2B Institute